Carrefour launches its "Kilometre Zero" commitment for the benefit of local producers
As consumers want to be able to buy products as close to home as possible, Carrefour is embarking on ultra-local alliances with small producers.
Because consumers want to be able to buy products as close to home as possible, Carrefour is embarking on ultra-local alliances with small producers. Carrefour announced today that it has developed a model contract that will enable each shop to source quality products, particularly very fresh fruit and vegetables, as close to the field as possible through short distribution channels.
The aim is to offer customers the best local produce, guaranteeing good taste and preserving the environment.
With this new standard contract, producers will be able to sell their products directly to the nearest Carrefour shop, without going through third parties. Carrefour undertakes to reference this local producer as soon as it receives the contract with a simplified contract, no more than two pages long, within 48 hours. The Group also undertakes to pay him/her within 7 days.
In this period of crisis, our customers are increasingly attentive to their purchasing power as the source of what they consume. This is why Carrefour shops (Hypermarkets and Markets) now favour not only the French origin, but also and above all the ultra-local origin and the jobs created in their territories. This appeal to local producers is further proof of the Group's transformation and its promise of a food transition for all. With this simplified contract, local producers should know that they are welcome in each of our shops and that it is easy to work with us, to the benefit of all our customers.