Air France
13/01/2021

An "MBS Startup week" dedicated to the environmental transition in the Air France ecosystem

  • #ODD9
  • #Air France

For the 7th edition of its Start up week, Montpellier Business School (MBS) has chosen to interest 800 of its students in the Air France ecosystem, and to focus their thinking on ways of accelerating the environmental transition of the entire air transport sector. Organised in nearly 100 multidisciplinary teams, all the students in their final year at MBS competed, mobilising a wide range of skills ranging from strategy to marketing, economic modelling to entrepreneurship.

Anne Rigail, Chief Executive Officer of Air France and Anne-Sophie Le Lay, Secretary General of Air France KLM, were part of the final jury on Friday 8 January, alongside the managers and teachers of MBS.

 The Start Up Week has produced many innovative concepts that can contribute to the ecological transition of the aviation sector. It responds to our desire to be enriched by the ideas of our ecosystem, and to the Air France Group's commitment to the student world, in particular
Vincent Etchebehere, Director of Sustainable Development and New Mobility at Air France. 

During this challenge, launched on the morning of Tuesday 5 January, students had to build, in 4 days, a value proposition and a feasible and viable business model in response to the Startup Week theme.

Responses covered a formidable range of innovative ideas: ecological travel comparator, technological solutions to improve the aerodynamics of the aircraft, solutions for recycling aeronautical parts, eco-responsibility of uniforms or service elements offered on board the aircraft... A solution to reduce in-flight emissions thanks to a lubricant coating regularly applied to the aircraft's cabin won the competition. The highly competitive selection process ended with a final pitch delivered online and remotely in front of the jury and all 800 participants... a high-flying exercise remarkably performed by the finalists!

The theme of this Startup Week was in line with Air France's ambitious objectives in terms of sustainable development: reducing and offsetting CO2 emissions, both in flight and on the ground, reducing non-recycled waste and minimising the noise footprint. As part of the Horizon 2030 programme, the airline has committed to reducing its CO2 emissions per passenger-kilometre by 50% between now and 2030 through major investments to renew its fleet with new-generation aircraft, to accelerate the use of innovative solutions to reduce fuel consumption and to gradually use sustainable alternative fuels.