Founded in 2014, Marcel, now a subsidiary of RCI Banque and Services (Groupe Renault), is a reservation service for chauffeur-driven cars, which makes it possible to carry out business and personal trips in Ile de France. Marcel is also committed to equitable mobility for its drivers and sustainable, including a neutral environmental footprint, eco-driving guides for drivers and its e•co range, 100% electric.

Paris Action Climat Contact

Cyril Masson View profile
Because urban mobility is at the heart of a revolution that sees transport solutions multiply, it is now essential that the new players that Marcel is part of ask the question of their environmental impact. For several years, Marcel, a citizen platform of VTC (Transport Vehicle with Driver), subsidiary of RCI Banque (Renault Group), is committed to reducing its environmental impact through a voluntary carbon offset policy, but also by launching the only offers 100% electric VTC ( offer). The challenge for Marcel is to offer a virtuous model both from an environmental and economic point of view for its driving partners and its customers, individuals or companies. Marcel is committed to more than 50% of his chauffeur-driven journeys being made by electric vehicles by the end of 2019, and carbon neutrality throughout its business.

Sustainable Development Strategy

3 Good health and well-being
  • Target of a minimum of 500 electric vehicles on the total fleet by the end of 2019
  • Encourage VTC drivers to use vehicles with lower GHG emissions in the continuity of experiments already conducted with Renault
  • Give a higher priority to drivers with electric vehicles and financial incentives
4 Quality education
  • Planned for 2019: More training for employees through a partnership with the Goodplanet Foundation
  • Awareness of employees about sustainable development, eco-driving, SDGs, Marcel's CSR commitment and his business model
  • Charter for awareness of eco-friendly practices and energy savings in offices (reduction of e-mails, communication and awareness (stickers), etc.) as well as the installation of a presence sensor, the provision of cutlery and reusable bags for lunch, etc.
7 Affordable and clean energy
  • Semi-annual work groups with drivers to improve their working conditions
  • CSR Committee once a month to allocate a budget borne by employees to work on an environmental, social or quality of life at work
11 Sustainable cities and communities
  • Promote the use of soft transportation for work or home travel: setting up a travel policy
  • Offer financial solutions favoring the use of soft transport: kilometric allowance, free subscription Vélib ', 100% of the transport subscription (Navigo card)
  • Establish a dialogue with its stakeholders (Mairie de Paris, representatives of the IDF region, etc.) and intervention during fairs around sustainable development and mobility to develop joint projects related to mobility and transport
12 Responsable consumption and production
  • Sorting waste in the premises and measuring the amount of waste generated
  • Choosing low tech IT equipment: buying refurbished computers
  • Establish CSR criteria in the choice of administrative equipment by type of purchase
  • Write a responsible purchasing charter for office equipment
13 Climate Action
  • Carbon footprint carried out annually
  • Comprehensive carbon offsetting of CO² emissions related to customer journeys through the financing of clean energy projects
  • Carbon offset program for residual emissions related to their activity
17 Partnerships for the goals
  • Signatories of the Paris Climate Action Charter
  • Partnership with Emmaüs et
  • Work on a rest station driver to charge electric vehicles
  • Collaboration with the City of Paris on the installation of fine particle emission sensors on VTCs with Pollutrack
  • Marcel supports the movement for a positive economy